At BBDO Atlanta I was a creative director/writer on the AT&T account. I worked on TV and Digital. These are a few spots I helped create as creative director/writer.
At BBDO Atlanta I helped pitch and win Carter's, a national children's clothing account.
I was creative director/writer on the account and wrote ideas in every area; TV, digital, print, POP and Catalog.
This is initial online content and print for our campaign, 'Things you can count on'.
At McCann, NY, I worked as writer and/or creative director on Verizon, Intel, Weight Watchers, MasterCard and the Staples account.
Here are a couple spots I wrote for Staples 'Easy Button' campaign.
Created brand identity, tagline and social content for a new line of Organic grocery store items at Stop and Shop grocery stores.
I'm also the voiceover on these spots.
At TBWA/Chiat, San Francisco, I was a writer on Levi's, Playstation, Apple and several other accounts. This is my favorite.
It was a Cannes finalist and recognized in several award shows and industry publications.
It also played on the big screen before University of Wisconsin games. Go Badgers!
At Leo Burnett, Chicago, I was one of the writer/creative directors on Kellogg's. This is the first time Kellogg's Special K ran a campaign without the infamous 'bite and smile' scenes.
The campaign encouraged women not to be so hard on themselves and played off that running dialogue of self-defeating thoughts every woman has in her head. Being a woman, I have no shortage of material on this subject. See alt. version at end.
It was recognized in several award shows and industry publications.
Worked as writer on a lot of Kellogg's while at Leo Burnett, Chicago and loved it.
These are a few odd spots about temptation.
It’s about men. It’s about cars. Written by a woman.
This campaign was for Nascar. We shot 6 spots in all, but 'bird' is my favorite.
I was a writer on ESPN while at Bartle Bogle Hegarty, NY.
The posters are actual scratch and sniff. One smells like Oil, the other smells like Smoke.
'Bird' was a Cannes finalist
Kitchen Crafted is a CPG I helped launch with the talented people at Dunn &Co. It's a great line of healthy flavored mayos and a line of unique blended seasonings. I was a writer on the website introducing the brand, wrote the blog, social posts and helped create all social content. --Facebook, Instagram, Twitter
While working freelance for Merkley in NY, I wrote several spots for Mercedes.
This spot was nominated for an Emmy and was a Cannes finalist.
Which had 1% to do with me and 99% to do with the director, Gerard de Thame.
It is a bit dated. But I was only 9 when I wrote it.
I was Creative Director on the Blue Cross Blue Shield/Florida Blue account at BBDO Atlanta.
The TV, print and digital introduced a huge name change and the idea that when people work together, amazing things can happen.
This is first of online content introducing name change.
A few I still like.
I worked on the Invisalign account while at TBWA/Chiat, SF.
I’m not sure if these spots are creepy or good or both.
But I love their inexpensive awkwardness.
Campaign for the Norelco D-finer I helped create at Leo Burnett, Chicago.
This razor is so precise you can shave any line or design you want.
These were various murals throughout Chicago.
Tijuana Flats is a Tex-Mex restaurant located in the Southeast.
These are a few social posters I helped write with Dunn & Co.
Bags of Change is a fundraising site for Dress for Success, an organization that helps women in need enter back into the workplace by providing free work attire, job counseling and mentorship programs.
Instead of just relying on donations and charity events for revenue, we wanted to create an ongoing source of revenue.
So we created Bags of Change.
These are high quality, fashionable purses donated by a high-end retailer and sold on the Bags of Change site.
Buying one of these bags helps a woman in the Dress for Success program enter back into the workplace and regain her self-esteem.
The site reflects the bags and various stories of the women you are helping.
Helped pitch and win the Weight Watchers account for McCann, NY.
My original idea was the line, 'The first thing you lose on a diet is your mind.' Then show a spot about a woman who viscously attacks the ice cream truck driver - cause seriously, that's how it feels to be on a diet.
This spot is one of the few times Weight Watchers let us do something funny.
Named one of the best spots by Adweek.
These ads were written to cable advertisers.
A nice beer commercial aged to perfection.
While working at Fallon in NY and Minneapolis, I worked on the Miller Lite account.
"Wrestler" won a Cannes Gold Lion in film and many other awards.
I debated whether to put this in because it's a bit older and we all know that ageism thing exists, but whatever, here it is.
I like that I wrote a wrestling commercial for a beer drank predominately by men in an industry predominately male and it won awards.
Before it was fashionable to be a woman in advertising.
Probably too much information, but thanks for looking at my work.
Yes Virginia, There is a Period Fairy.
The Period Fairy is a character I created that had a loyal following of women from all over the country, particularly in London.
She has her own website, is on Facebook, was on Twitter and is on Funny or Die.
I sold t-shirts and coffee mugs, had a short blog and received a loyal following as well as a few advertisers.
More episodes are coming... www.periodfairy.com